Thursday, 4 June 2009

Where's Your Business Card?

Where's Your Business Card?For businesses apart from the product or serviced you offer, the most important thing is to let people know about it. Advertising is probably the world’s biggest industry and for good reason, without it failure is guaranteed.

The word advertisement spells one word to many business people, money. You have to pay for advertisements and choosing the right medium and budget is a tricky business. How can you be sure that you are getting the best value for money when investing in this?

Again there are many companies that are experts in advising on the best form of business advertising, but you don’t need to be an expert to look at some basics that will help your business and make a difference.

A friend of mine started a cab business a few years ago and his budget for advertising was very limited indeed. However he now runs his cab business very successfully now and he only used one form of advertisement. For him it was a great success from the little funds that it cost in outlay. His secret was business cards, not just business cards but well designed business cards!

Where's Your Business Card?He spent a few days getting his Business Card Designs just right so that it would stand out from the crowd. After the design was settled upon, he got a few thousand produced and set about putting them anywhere and everywhere. Over 3 months he had built his cab business from nothing into a business that was making good money solely from the result of circulating business cards that advertised his business.

I am not saying this would work for every business, but it has a big say in many businesses and a form of advertising that is cheap and effective with a personal touch which makes a big difference to cold advertising.

Any business person without business cards is at a disadvantage and should be part and parcel to be handed out at every opportunity. It makes good business sense to do so. So if you haven’t got a business card it’s a good idea to get some made up now.

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