Wednesday, 25 March 2009

Understanding Search Engines - The First Step To Good SEO

Image representing Google as depicted in Crunc...

Anyone reading this business blog will either have a website and business alongside, perhaps the website is the business. The vast majority of these website administrators will almost certainly need more understanding on how to improve the performance of their sites through configuration and manipulation of their site's setting. This is a good starting point to get this under way.

The biggest and most significant search engines that we all know are from Google and Yahoo, there a hundreds more that do exactly the same job, but don't have as much clout. In a nutshell these search engines gather information from websites. This is done by using and electronic crawler called 'robots' or 'spiders'. When they find a new site they following links then read the index code that makes up each page. This of course covers all the text within. All this code (or text) is then stored centrally on their servers. Search Engines then analyse all the relevant pages and ranks then in terms of relevancy using a complex mathematical algorithm. Finally, the result of the ranking is what we get on the Search Engine results page.

Understanding how search engines analyse individual website codes is often a main topic of contention as certain criteria for ranking are considered more 'valuable' than others. It is considered that the most important is the text itself. The incoming and internal links, the relevance of the information and key elements such as the title tags is also viewed as a high priority medium for ranking.

Something that many overlook is that search engines invariably rank from individual pages rather than whole content of the websites when crawling to create their results pages. this is why is if often a technique to edit some of your older pages as the change will encourage robots or spiders to dig deeper into your site.

Understanding how search engines work is the key to you finding how to improve your own standing in search engines. And from that point you will begin to understand how to play your cards right with some search engine optimization (SEO) techniques that will make much more sense.
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