Okay, you have a business that has got off the ground you’re making a clear profit and things are going well. But a recession is in our midst and there could be some difficult time ahead. What can you do about it?
There are many things you can do to protect yourself against the imminent recession, cut back on overheads, get rid of areas in your business that may be a liability in a recession, reassess your staff and thin out those who aren’t efficient or who aren’t pulling their weight. In fact looking for or replacing staff fact is an advantage in a recession; more people are looking for work so you could find ‘better’ staff for less. But by far the best way to get through a recession is to push your advertising and promotion in an efficient manner. There are still many who have disposable income, but just aren’t spending. Advertising and getting your product or service to more people will guarantee more business to see you through.
On area you may not have thought of is trade show. There are hundreds of these trade shows spread around the country every year and it is a great way to further push your company and business to other businesses and customers. It is also a great medium for networking and making new contacts that potentially will give you more business and referrals. This sometime is a vital part of marketing for some businesses.
To get the best out of a trade show, you need the best to supply you with the most suitable and effective display set-ups for your particular company. Camelback is a company that offer trade show displays advice and equipment to businesses and companies. Should you buy or hire portable equipment that is something you should consider if you intend to take part in trade shows regularly. Sometime it is cheaper to buy if this is the case.
Trade show displays come in many different forms from tabletops, pop-ups and panel systems and island exhibits and logo floor mats. There are modular and collapsible truss systems and banner stands. Help with your design and layout of your stand is on hand with designs that can be made specific to you company and business, without this business might just walk past if not done professionally.
Then there are the presentation tools that may be required. What do you do once you have visitors to your stand? Presentation tools can transform your interested parties into more sales using the technology available. Brochures and literature that should be available to hand out to passing or interested potential clients. Essential as your company will be with them when they get back home or back to their office or factory.
Lighting for your display to create the best possible environment that invites passers by. This should be also used to highlight and focus eyes on the displays you have set up. To compliment this stage skirting should be employed on your stage to soften the hard edges of the layout, again making a most comfortable environment for customers to feel home in, perhaps not wanting to leave.
Finally the furniture comfortable chairs, hospitality tables, podiums, cabinets, your potential customers have bee on their feet all day, a seating area alongside you displays and presentations will add to their comfort zone and the focus on your products or service will be enhanced.
Of course you products, services and prices have to be attractive to customers in the first place perhaps a one off promotion can be set up on trade show events to further entice business is a good idea. Many have done this successfully in the past.
Trade shows and professionally set up exhibit booths will in many instances put your company in the firing line for more business, but only if it is done right and efficiently.